Wednesday, 29 October 2014

Inspirational books for the Chief Digital Officer

I've been asked more than once recently about which books are the great inspirations for Digital at present so I thought I'd create a sort of continually updated hotlist. I'm going to come back at intervals and review and update, but it;s always good to strike while the iron is hot so here is a first swipe in no particular order . . .

  1. The Tipping point by Malcolm Gladwell
  2. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
  3. Drive: The Surprising Truth About What Motivates Us  by Daniel H. Pink
  4. Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) by Clayton M Christensen 
  5. Thinking, Fast and Slow: by Daniel Kahneman
  6. Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek
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  1. I would recommend especially your number 6, "Start With Why": really insightful when it comes to explaining what motivates people to choose what to stand for. As customers as well as individuals.

    Highly recommended.

    1. Thanks Alessandro. Simon Sinek's strategy is a great one and I'd humbly suggest that it can form the beginning of a clear logical journey if you extend it to follow the Nobel prizewinner Kipling's six questions.

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