Monday, 6 May 2019

The true cost of innovation.

Steve Jobs reminds us that beyond a basic threshold Innovation has nothing to do with how many R & D dollars you have.

He lets us remember that when Apple came up with the Mac, IBM was spending at least 100 times more on R & D.

The same was true of Tesla vs the whole auto industry, SpaceX compared with NASA.

It's not about money (although of course you need some).

It's about the people you have, how they're led, and how much the leadership “get it”.

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