You should hire a Chief Digital Officer if:
- CEO has a Blackberry
- CMO buys TV/radio ads
- CIO uses AOL email
It made me think of a whole lot of corollaries
You should hire a Chief Digital Officer if *anyone* at C-level or the board thinks:
- Thinks the internet is a channel
- Thinks the internet is not relevant
- Thinks the internet is overhyped
And then there are these. You should hire a Chief Digital Officer if anyone at C-level or the board thinks:
- Thinks digital transformation is overhyped
- Thinks digital transformation is not relevant
Those rapidly flowed to these . . . you should hire a Chief Digital Officer if anyone at C-level or the board thinks:
- They've done digital transformation - the company HAS a web site already
- Digital transformation doesn't work in their sector - they've tried something and it failed
- Thinks digital transformation is not relevant
And then there are these - that you should hire a Chief Digital Officer if any of the following apply :
- You don't have or understand a portfolio approach to risk involved in digital
- CEO or board have not bought from their own site themselves
- CEO has not spent time intensively looking at his own company's social media personally with someone not responsible for generating the content
- Whoever is in charge of digital customer experience only uses one type of mobile (apple/android/windows/blackberry)
- CEO has not bought from their own site on a tablet
- CEO doesn't know what a platform is or why platform should take priority over product
- CEO doesn't know what a minimal viable product is
- Digital is put off until next year
No comments:
Post a Comment