- The Tipping point by Malcolm Gladwell
- Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
- Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink
- Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) by Clayton M Christensen
- Thinking, Fast and Slow: by Daniel Kahneman
- Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek
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I would recommend especially your number 6, "Start With Why": really insightful when it comes to explaining what motivates people to choose what to stand for. As customers as well as individuals.
ReplyDeleteHighly recommended.
Thanks Alessandro. Simon Sinek's strategy is a great one and I'd humbly suggest that it can form the beginning of a clear logical journey if you extend it to follow the Nobel prizewinner Kipling's six questions.
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