Wednesday, 29 October 2014

Inspirational books for the Chief Digital Officer

I've been asked more than once recently about which books are the great inspirations for Digital at present so I thought I'd create a sort of continually updated hotlist. I'm going to come back at intervals and review and update, but it;s always good to strike while the iron is hot so here is a first swipe in no particular order . . .


  1. The Tipping point by Malcolm Gladwell
  2. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
  3. Drive: The Surprising Truth About What Motivates Us  by Daniel H. Pink
  4. Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) by Clayton M Christensen 
  5. Thinking, Fast and Slow: by Daniel Kahneman
  6. Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek
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4 comments:

  1. Unknown24 November 2014 at 13:05

    I would recommend especially your number 6, "Start With Why": really insightful when it comes to explaining what motivates people to choose what to stand for. As customers as well as individuals.

    Highly recommended.

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    1. Mark24 November 2014 at 15:39

      Thanks Alessandro. Simon Sinek's strategy is a great one and I'd humbly suggest that it can form the beginning of a clear logical journey if you extend it to follow the Nobel prizewinner Kipling's six questions.

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  2. Mark24 November 2014 at 15:28

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